Whats is advance SEO?Who really needs customization for local search?

What is advanced seo-Search Engine Optimization
What is advanced seo-Search Engine Optimization

At first glance, it is obvious that customers want to physically walk through their doors.

Local SEO is essential for businesses that do not meet people as long as there is profit and opportunity to attract customers from a particular region (from the same city or the entire country). Ho.

Because their products or services are available in the global marketplace, there is no benefit to doing good, especially in the area where they are. This is often a mistake.

At its core, native SEO is about two things:

Placing your site in the most visible place in local search.

Getting the trust of your target audience.

And both are within your reach.

So, is your mind ready for anything? Are you armed with high quality SEO tools?

Then let's do it.

1. Use local keywords

Simple search can be described as "I got it". Local search adds an additional component: Location.

Users tell search engines to "find me in this space", and all other places are marked as irrelevant and filtered by results.

What's left?

Those results are as relevant as they are in that space.

Because websites rely on keywords that appear in search queries, you can say no keywords. They need an extra piece.

Examples of local search-friendly keywords:

Buy bicycles in London

I have a bicycle shop

Bicycle Shop near The Ritz

The nearest bicycle shop

You can also try to include local terminology in your keywords. This is one way to localize them without explicitly naming the place.

Local keywords are different from general keywords.

What more do you want?

One way to get the best ones.

There are two main aspects.

Search volume: number of monthly searches by users. If this number is high, you can attract more users through search engines, so target as much as you can.

Search intent: A good keyword clearly indicates what users are trying to find. Local keywords are already more specific to the location, but you can increase your chances of attracting your customers to details that can double. 

Now, with all of the above in mind, you will get the best local keywords for your site. Keyword search tool has: Keyword hints.

Type your keyword ideas into the bar and hit Search.

This tool displays information on the keywords you enter and many other keywords you can use.

It's up to you to decide what's best for you.

2. Create customized, high quality content

Search engines rank websites based on their overall authority - their reputation if you wish. It is the sum of all the factors that point to the value of the website to the users.

However, users rarely think about those factors and only focus on the content of the site. That is why they care most of the time.

So the question is: what kind of content is valuable and most likely to make money?

Useful: It provides users with solutions to their problems.

Information: It should provide the users with the information they need.

Explainer: It should be able to convince customers to become your customers.

User friendly: Viewing and using should be simple.

SEO-friendly: It should be optimized to rank in search engines.

Exclusive: Every page on your site must be one and the same - no copy from anywhere - not from another site and not from your own.

You can find all of these features in the content on the front page of Google. If closer to the # 1 position, these characteristics become more apparent.

There is no standard for creating high-quality content - motivation and ingenuity are often needed to create a truly successful piece. Here are general tips for SEOing your content that everyone can use.

Place your keywords on the pages of your site in these places:

URL. Make your URL short and readable.

Page title. It should be unique to each page.

Meta description. It should be unique to each page.

H1 - H4 header. Do not use any slogans without keywords just as H1 tags.

Image Title, Title and ALT properties.

Other lessons.

If you have poorly optimized pages on your site, search for them with the On-Site Problems Overview Tool.

3. Use Eye-Catching Visuals

Visual information is really good at getting beyond the point. Of course, other types of information don't come close.

Therefore, if you are trying to sell anything, you need graphics and video. They make your website alive and your business more visible.

What makes local SEO particularly good?

Take out all the stops and show your customers everything you've got: your office building, the surrounding area, how it looks inside your office, your products and / or services, your employees, and even if your customers (consent to them). Your customers want to go to the location they see on the screen.

360 ° Photos: A tripod can cost you quite a bit, but a beautiful panoramic shot is priceless. It's also fun to serve as a bonus point for your site user experience (UX).

Remember to keep your site alive? This means the word "animation".

Video. Sound, ination and text are some of the most powerful combinations on the web, and none top.

Do you have some interesting knowledge of your work and are well digested when associated with certain images? This is a recipe for infographic. If it is specific and there are no other infographic talks about the same topic, it will have a greater impact on the users.

Maps and diagrams: Confidence arises from success. Don’t be afraid to show that you know what you’re doing! If you can tell a story about your success, it's possible to visualize it - for example, how much your sales have increased or how many customers you've served for years. Be careful not to brag too much.

And if you start with an option to share your views on social media, all users will be very happy.

Finally, there is a way to make your images more useful in the local SEO context: geotagging.

This means adding GPS information to images, making it easier for search engines to associate them with specific locations. Generally, modern cameras (including phone cameras) do this automatically, but if your photos don't geotag in any way, you can do it manually with a free online service.

4. Optimize for multilingual SEO

My suspicion is that if you really plan to be successful, you will sit in one place all your life.

You want to expand, you want to claim a new base, get more customers from new places. Eventually, you may even cross boundaries.

Once you build a new headquarters in another country, your local SEO will crash into the language barrier.

This is where the international SEO platform takes over! Translating all your content into a foreign language is not easy.

There are many more steps, but here is a full list of them - hopefully before you need them.

 Select the most suitable URL structure

Where do you put your international content? You have the following options:

Put in the same domain.

Buy a new domain

Create a subdomain.

For the purposes of international SEO, the best option is to create a subfolder in your current domain. Such as: https://example.com/de

Why is it on the other two?

Competing with your existing domain for new domain and subdomain ranking - is definitely not a good thing in SEO.

If you use the subfolder instead, it will get all the domain privileges you have created so far.

Another way to keep translated content in your domain is to use language parameters (eg, https://example.com/?lang=de), but this is not the most SEO-friendly approach.

Use the hreflong feature

Search engines recognize the language of your content with no problems, but it's still good to spell it out.

To do this, use the hreflang feature in the HTML code of your pages. Like:

<Link rel = "anything" href = "https://www.anything.com/de" hreflang = "de" />

Remember that this feature tells search engines both the content of your content and the area you are targeting with that page.

This is tricky right here: you need to choose the right value for the hreflong attribute.

For example, the value in our example is "D", which is independent of the German content area, but if you want to target a German-speaking audience in Spain, the value must be "D-ES".

Fortunately, Wikipedia has you covered: it has a list of language codes and a list of area codes. Simply put, one of your two lists or what is your location.

Set a layout that does not conflict with different languages

If you translate your content into a different writing language, make sure it looks good and is easily readable on your site. If not, you need to change the layout of your site.

Do not use automatic redirects

You may be tempted to check your users' IPs and redirect them to a translated version of your content. This is a bad idea, for two reasons:

Redirects add to page load time, reduce page ranking, and damage UX.

Users don't really know the language you're giving them, which is even worse for UX.