Legal SEO (Search Engine Optimization) involves optimizing your website and online listings to attract organic traffic from search engines - such as Google.
Link Building Strategies for Legal SEO
Link Building Strategies for Legal SEO

 There are many different components to a successful legal SEO strategy, the most important of which is a strong backlink profile.

Link-Building Strategies for Law Firms

One of the best ways to attract backlinks to improve your company's SEO is to create content you want to link to other websites. This is usually to publish content that is completely engaging and useful to readers.

Legal content doesn’t have to be boring. There are many ways to create potential customers of content you want to read and share with other websites.

At my agency, our first step in creating a link-building strategy for law firms is to eliminate our client's competition, assess the top law firms in our country, or our client market.

 By using tools like Ahrefs, we can use the link-building strategies our competitors use. Then, we can access these sites to attract backlinks to our customers' sites.

Here are six link-building strategies to help you increase your search engine rankings and gain more customers online:

1. Publish Linkable Assets

Linkable property is content that serves the primary purpose of attracting links to your website.

 The goal is to make content more valuable, and other website owners will link accordingly.

Linked assets can also be used to attract organic traffic, generate referral traffic, and increase exposure to your law firm.

Examples of linked assets include:

• Infographics: Visually attractive graphics that provide tons of value and can be easily downloaded or saved by users.

• Tools or Calculators: Provide nifty online tools with legitimate deadlines or date calculators that provide value to your site.

• E-books: Downloadable documents help readers solve problems (eg, "10 Steps to Take Before Hiring a Family Lawyer.").

• Guidelines or Tutorials: Publish a Step-By-Step Guide that readers will not find elsewhere.

• Study and Research: What are some interesting things to share? Publish studies or research on your blog.

When you publish unique linkable assets, you are sharing content that users may not find elsewhere online.

 And if your content is worth it, other websites can link to it.

2. Submit a guest post

Access other legal blogs and ask if you can submit a guest post on their site. 

Sometimes it's as simple as emailing them, selecting your blog post idea, and asking for a link in return. 
However, sometimes, there may be more restrictions.

Before you get to your blog, you may want to consider whether this is relevant to your industry, it looks like a popular website, and is likely to send traffic to your site.

 If you are going to take the time to write a blog article, you need to make sure that you generate some traffic and get a high-authority (not spam) backlink.

3. Create a Resources page

Similar to tangible assets, resource pages provide tons of value to readers and, therefore, attract links from websites to direct their readers to useful resources.

Law firms can publish tutorials, downloadable documents, forms, or anything else that can help people solve their legal problems. The better you are, the better it is for sites to link to as many resources pages as possible.

Here are some options for convenience on your Resources page:

• Downloadable PDF

• Legal form

• How to guide

• Applications

• Research studies

• Video

Contact information for government offices

• Financial aid sources

4. Offer scholarships

Paying it forward can bring back some high-authority links to your website.

 If your law firm offers scholarships, you can attract backlinks from universities, financial aid agencies, legal blogs, and more

Publish a page explaining the scholarship and how people can apply. 

Then, share pages with high schools, colleges or other institutions that encourage people to apply for scholarships.

 This is a great way to attract some backlinks from those sites.

Once this is available, you can post about the scholarship recipient.

 In some industry-related blogs, you can try to land a feature that links back to your site.

5. Blog about current events

Blogging about current events is a good strategy to generate traffic to your website, since many people are actively searching for the subject, and being the first post, you may find some links.

You can use tools like Google Trends or Trending section on Twitter to find the latest trends.

 Then, publish a blog post covering your blog on this topic, implement some on-page SEO, share the post on social media, and wait for traffic and links to roll.

6. Attend the interview

Most publications and podcasts have a link to your website when choosing your website to show you in an interview - and getting featured is easier said than done. 

Find out if the slot is available for your favorite publications or podcasts, and pitch them on any information you share.

Improve your SEO with link building

Backlinks are an essential part of any successful SEO strategy, especially when you work in a legally competitive industry. 

By actively working to attract links to your site, you can improve your Google ranking, increase traffic, and gain more users online.

The most important part of SEO is in-page. It can help you a lot to get traffic and increase rankings.

Google places great emphasis on quality backlinks. If you have a good quality backlink, your rank will definitely improve.

The importance of quality

1- Increase Traffic

2- Increase Domain Authority

3- Increases website rank and rank

4- Increases Confidence Score

How to get a free backlink:

If you are looking for quality backlinks, you can use the following method:

1- Social bookmarking

2- Article submission

3- Forum Posting

4- Profile Structure

With these methods, you can improve your domain authority and bring some traffic to your site.

If there are other methods you can suggest below, now is your turn.

You now have a blueprint for creating quality backlinks and generating traffic from articles that turn to your website or blog.

 Grow your business and increase sales by getting targeted traffic from the articles you submit.