Links can be one of the biggest influencers of your SEO, but unfortunately, link building is not always under your control. 

5 Link Building Ideas to Boost Your SEO
5 Link Building Ideas to Boost Your SEO

Black hat backlinking tactics such as placing links on a spam page can severely damage your online reputation, and online directories rarely drive the traffic and power you are looking for.

Instead, I recommend my clients in four ways, they can effectively build links that promote SEO and help improve online authority. Here are my tips:

1. Connect with journalists, journalists and trade publications.

Traditional public relations is one of the best ways to create links on your site. By developing relationships with journalists or journalists who show you their stories, you can retrieve a link to your site on a trusted website.

You can also contribute to industry publications and trade journals as a guest author. These types of articles allow you to show your knowledge or provide input on relevant articles, introduce yourself to new audience members, and expand your reach. This type of strategy is commonly referred to as digital PR placement. It is essential to establish thought leadership and position yourself as a subject matter expert in your industry.

You can initiate a connection with journalists or journalists by accessing journalists through sites such as the Help Reporters Reporter or through platforms such as LinkedIn and Facebook. Comment on what they have written in the past and create a meaningful relationship, and then tell them that you are interested and available for input on future articles.

2. Provisional quotation.

Sharing knowledge, insights or ideas is another great way to promote links. When you post shareable quotes on social media or on your website, other marketers or journalists can easily capture them for sharing with their audience.

For example, pulling a shareable sentence or two from a blog post, podcast, or other content may also encourage others to share that statement. When they give you credit for insight, you can link back to your site.

You can also share a quote through the roundup post. Connecting with content marketers who often write roundup posts, where leaders' advice and advice can increase your backlinks.

3. Find the broken link to find.

Broken links can be problematic for websites, but they can also be difficult for marketers to try and find. By locating a broken link on the website and contacting the owner, they may suggest that you replace your own link.

This practice takes market hands and they are likely to replace the link with you. However, you need to show them your link that deserves their attention.

Don't send copy-paste messages to every seller. Instead, explain how you came to know who you are and the broken link and background of what you offer. Then, supply them with replacement links and request a swap.

4. Provide testimonials.

Testimonials are another great way to promote your backlinks. By reviewing the companies you work for, you can retrieve links to your website on high quality pages.

This is a mutually beneficial backlinking strategy. The companies you work with will improve trust with your audience, which is a win-win for both of you.

Reach out to the companies and brands you work with and ask if they want testimonials. If yes, ask if they are willing to add a link to your website instead of your honest review.

What are you waiting for?

Having strong links to your website can increase your SEO and help you attract more high quality customers. However, not all backlinks are created equal. To get links that really improve your status online, you need to create a thoughtful strategy behind it.

These four tips for creating links are a great way to get started. Networks with journalists and journalists to make connections, easily share shared citations, provide testimonials, and work to find and replace broken links.

When you start making your connections and links to your website, it's easier and easier to roll the ball.

Samuel Timothy is an inbound marketing agency and co-founded digital marketing intelligence platform on VIM

This year I want to see more from SEO platforms.

1. SERP changes

Monitoring changes in SERPs are usually made by third-party tools, which is another tool for SEO managers to monitor.

Instead, SEO platforms should build it into their systems.

That way, they can show customers how SERPs are changing, which indicates that Google is doing some testing or updating from the platform.

2. Real Time Reporting - More Apps

SEO platforms also require real-time data reporting functionality.

So, for example, during a critical holiday of the year, retailers can get real-time data on SEO performance and log in to a platform or even an app much faster. Makes the necessary changes from.

And the app's SEO platforms make it very easy for all brands and agencies to get real-time data on SEO performance.

Another great feature is when SEO platforms enable real-time alerts for changes or problems.

Some platforms have begun to build this capability, but the time has come to get the bandwagon of them all, as I have begun to develop independent tools that will enable them to offer these features at more reasonable prices.

3. Goal Reporting

Every brand and agency has monthly, quarterly, and annual goals.

SEO platforms should have a targeted reporting functionality that reflects this deadline so that marketers can see if they are on target.

They should also provide recommendations for customers who do not meet these goals and what they need to do to improve their sites.

I don’t mean general recommendations - I mean actual recommendations based on data.

4. Functional recommendations

SEO platforms charge thousands of dollars every month.

To justify this cost, they need to provide more actionable recommendations.

Most SEO platforms provide general advice that their users already know, such as pointing to a keyword missing from the title.

In other words, I believe SEO platforms should empower customers to create and test structured data directly on the platform and apply it to their websites, rather than telling the customer to have structured data.

I want an SEO platform that can read my page content and recommend a header with keywords, so all I need to do is hit a button to optimize.

With the advancement in machine learning, CMS platform CMS is able to upload new titles directly to my site.

In addition, the platform must constantly monitor and maintain the title that works best based on the click-through rates of previous versions.

5. Video Metrics

Video is a great tool for customers to understand your product or service.

According to video production company Filmless, video is up to 74% video-aware.

In fact, YouTube is the # 2 search engine for every Google in the world, and 75% of users visit the brand's websites after viewing video on the site, says FilmSales.