10 Important Image SEO Tips for 2020 you should know for ranking on first page of Google

10 Important Image SEO Tips for 2020
10 Important Image SEO Tips for 2020

1. Choose the right format

Decoding all the different image formats feels like ordering at Taco Bell for the first time. But, before you start adding images to your site, you need to make sure you choose the best file type.

Although there are many image formats to choose from, PNG and JPEG are common to the Web.
PNG: Produces better quality images, but comes with larger file size.
JPEG: You may lose image quality, but you can adjust the quality level to find a better balance.

For me, PNG is the song hero of image formatting. Generally, I use JPEG only for larger, more visual images taken by a real photographer. 

2. Compress your images

Yes, there is no anger like a bloated web page after uploading an image, it is not compressed.

The search engine looks at your web page as you can see in Crisco's large list: You can't seriously consider putting it on your website, right?

According to the HTTP archive, images make up an average of 21% of the total webpage weight.

That is why I highly recommend compressing your images before uploading them to your site. There is also a WordPress plugin you can use on TingPNG.

However, I prefer WP Smash as my WordPress plugin. This reduces image file size without eliminating quality. Whatever plugin you use, make sure it is compressed externally to images on their server. This reduces the load on your own site.

By compressing and enhancing images ..com website speed increased by 33% / 2 seconds.

There is something sexy about speeding up after compressing my images.

If you don't know how your images affect your page speed, I recommend using Google's PageSpeed ​​Insight tool.

3. Create a unique image

You want your photos to pop into your site. When you fill your website with stock imagery, you look informal - like thousands of other sites.

Most websites are paired with a single common stock photo.

Think of a business that is proud of its corporate website, consulting firm, and customer service. All of these websites use a stock image that looks almost identical to that of a merchant.

While you can fully optimize your stock images, it does not have the same impact or potential SEO benefits as the original, high-quality image.

The more photos you have, the better the user experience and the better your odds of related searches.

4. Beware of copyright

Regardless of the image files you use, make sure there are no copyright conflicts.

The Postal Service is paying 3.5 million in an image copyright lawsuit. And, Sketchers sued for $ 2.5 million.

Getty, Shutterstock, Depositories or any other stock photo provider has a picture you use, and if you don't have a license to use it, you're making an expensive claim.

Under the Digital Millennium Copyright Act (DMCA), you can give notice if you have copyright issues. If the content owner sees their content on your website, they can issue a DMCA removal, which you must follow.

Google Images lets you filter results based on the results available for reuse. And, Mindy Weinstein shares 41 different websites to share free pictures.

5. Customize the image file name

When it comes to SEO, creating detailed, keyword-rich file names is absolutely critical.

Customizing your image file name means nothing in it. It sucks plain.

Image filenames alert Google and other search engine crawlers to image content.

Typically, the file name "IMG_722019" or something similar appears. This is to order in a different language from the menu. It doesn't help Google.

Change the filename from the default to help search engines understand your image and improve your SEO value.

Depending on how extensive your media library is, there is always some work to do, but changing the default image is always a good idea
I can name it "chocolate" but if you sell chocolate on your website, you can name each image as "chocolate-1" and "chocolate-2".

I named this image "dark-chocolate-coffee" for users and search engines to understand the picture.

6. Write SEO-Friendly Alt Text

Alt tags are a text option for images when the browser cannot provide them correctly. Similar to the title, the alt attribute is used to describe the contents of an image file.

When the image is not loaded, you will see an image box with the alt tag in the top left corner. Make sure they match the image and make the image relevant.

It is also beneficial to focus on composite tags for the entire on-page SEO strategy. You want to make sure all the other customization areas are there, but if for some reason the image does not load, the user will see how the image should look.

Also, adding alt tags to images on your website can help you rank better by linking keywords with images on your website search engines. Google has also commented on alt text value in images.

It provides Google with useful information about the content of the image. We use this information to help the user find the best picture to return for a query.

Alt text is required under the Disability Act for people who cannot see the picture themselves. The detailed alt text alerts users to what is actually in the photo. For example, suppose you have a chocolate picture on your website.

Read the full text:

<img src = "chocolate- 1.jpg" alt = "chocolate" />

However, a good alternative text that describes the picture reads:

<img src = "Chocolate-1.jpg" alt = "Dark Chocolate Coffee Flavor Bar" />

Alt text can be found in the cached text version of the page, which helps users and search engines to their advantage. For more SEO value, alt text serves as the anchor text of an internal link if the image is linked to a particular page on the site.

7. Think about image file structure

In 2018, Google updated its image guidelines. One major update is that they use file paths and file names to rank images.

Repeat: The file path and file name are the actual ranking factor.

For example, if you are an ecommerce brand with multiple products, rather than putting all of your product images in one general / media / folder, I would recommend your sub-producers for more categories like / shorts / or / denim /. I would advise you to build it.

8. Create your page title and description

Google has reported that it uses the title and description of your page as part of the image search algorithm.

Google Support Page states:

"Google Images automatically generates a header and a snippet to describe each outcome, and how it relates to user queries. ... We use a variety of sources for this information, including detailed information and meta in the heading tag."

Your basic on-page SEO factors, such as meta data, header tags, on-page copy, structured data, etc., influence the way Google rank your images.

It's like putting your toppings in your burrito. It tastes good with guac. Therefore, be sure to add a gag to improve image ranking.

9. Define your dimensions

If you are using AMP or PWA, you must define your image dimensions in the source code.

However, if you are not using both, it is still best practice to define width and height. It provides a good user experience.

Also, the CSS allows the browser to resize the image before it loads. This prevents the page from jumping when loaded.
10. Make your images mobile friendly

Oh, mobile SEO. At its worst, it gives you a higher bounce rate and lower conversions. But, at best, it can give you more ranking power and better user engagement.

The problem is, how do you optimize your images for a mobile-first indicator?

You make responsive images. This means that the size of the site is scaled by whether the user is using a desktop or mobile. It adjusts the size of the device.

10. Add images to your sitemap

Whether you are adding your images to your sitemap or creating a new sitemap for images, you want an image elsewhere on your sitemap.

Putting your images in a sitemap increases the chance that search engines will crawl and index your images. Therefore, more site traffic comes.

If you are using WordPress, Yoast offers a sitemap solution in their plugin.
Image optimization key takeaways

Therefore, before you upload your image to your site, follow the image optimization practices from above.

The most important thing is to make sure the image and alternative text are relevant to the page. Other key takeaways include:
Select the appropriate file format. PNGs are my favorite for screenshots.
Reduce file size for faster page load speeds.
Make sure your on-page SEO elements (meta data, structured data, etc.) are attached to your image.
For crawability, create an image sitemap or make sure your images are shown on your sitemap.

Optimizing images is no joke. With advances in voice search technology, the importance of media is growing and your entire site will benefit by taking the above steps.